Celebration! The Winners of UK Lingerie Awards!

Last night was the biggest in lingerie in the UK with the 2012 UK Lingerie Awards. All the lingerie lovers across the English country gathered to honor the achievements and innovative designers in the intimates industry abroad and they crowned the biggest shining stars who are making waves in the industry as well as newcomers making themselves known. Congratulations are in order for all of our lucky winners and here is a full list of the brands and designers that took away the gold:

Lingerie Brand of the Year: Myla London

Most Innovative Brand of the Year: Made By Niki

Full Bust Brand of the Year: Curvy Kate

New Designer of the Year: Dirty Pretty Things

Post-Surgery Brand of the Year: Jamu Australia

Maternity Brand of the Year: Hot Milk

Hosiery Brand of the Year: Jonathan Aston

Shapewear Brand of the Year: Spanx

Swimwear Brand of the Year: Pistol Panties

Sports Bra Brand of the Year: Panache Sport

Marketing Campaign of the Year: Curvy Kate for its Star in a Bra competition

Independent Directional Brand of the Year: Made By Niki

Independent Retailer of the Year: Dolci Follie

Multiple Retailer of the Year: Rigby & Peller

Digital Retailer of the Year: Figleaves

Department Store of the Year: Selfridges

Winners of the 2012 UK Lingerie Awards Public Vote Categories:

UK’s Favourite British Designer: Kiss Me Deadly

UK’s Favourite Lingerie Retailer: Debenhams

UK’s Favourite Lingerie Brand: Gossard

The Lifetime Achievement Award was presented to Theo Paphetis, the founder of two huge lingerie giants in the UK – La Senza and Boux Avenue

Congrats to all the winners! You’re the cream of the crop!

Until the next time,

xoxo The Vixen


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