Last night was the biggest in lingerie in the UK with the 2012 UK Lingerie Awards. All the lingerie lovers across the English country gathered to honor the achievements and innovative designers in the intimates industry abroad and they crowned the biggest shining stars who are making waves in the industry as well as newcomers making themselves known. Congratulations are in order for all of our lucky winners and here is a full list of the brands and designers that took away the gold:
Lingerie Brand of the Year: Myla London
Most Innovative Brand of the Year: Made By Niki
Full Bust Brand of the Year: Curvy Kate
New Designer of the Year: Dirty Pretty Things
Post-Surgery Brand of the Year: Jamu Australia
Maternity Brand of the Year: Hot Milk
Hosiery Brand of the Year: Jonathan Aston
Shapewear Brand of the Year: Spanx
Swimwear Brand of the Year: Pistol Panties
Sports Bra Brand of the Year: Panache Sport
Marketing Campaign of the Year: Curvy Kate for its Star in a Bra competition
Independent Directional Brand of the Year: Made By Niki
Independent Retailer of the Year: Dolci Follie
Multiple Retailer of the Year: Rigby & Peller
Digital Retailer of the Year: Figleaves
Department Store of the Year: Selfridges
Winners of the 2012 UK Lingerie Awards Public Vote Categories:
UK’s Favourite British Designer: Kiss Me Deadly
UK’s Favourite Lingerie Retailer: Debenhams
UK’s Favourite Lingerie Brand: Gossard
The Lifetime Achievement Award was presented to Theo Paphetis, the founder of two huge lingerie giants in the UK – La Senza and Boux Avenue
Congrats to all the winners! You’re the cream of the crop!
Until the next time,
xoxo The Vixen
My Little Vixen 